Students with a creative advertising major receive a broad liberal arts background, as well as a strong overview of the advertising process, that provides them with an understanding of the strategy, research and other functions necessary for effective advertising. The advertising creative program is focused on students who want to actually create advertisements. Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and - if appropriate - the sounds of the message. The undergraduate creative advertising major prepares students to work in advertising and related industries, as art directors and/or copywriters. Interested in a creative advertising major?
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